Scope of Business Analytics in 2024

Scope of Business Analytics in 2024

scope of business analytics

Scope of Business Analytics in 2024

Scope of Business Analytics in 2024

Scope of Business Analytics in 2024


Scope of Business Analytics in 2024

Scope of Business Analytics in 2023

Data is very important in the fast paced business world of today. Businesses are continually on the lookout for competitive advantages. Business analytics is a useful tool that can help them. Companies can make better choices, improve their processes, and grow quickly if they look at their data. We’ll talk about the scope of business analytics in this blog. We will also talk about how it can change how businesses work & succeed in this digital age.

What is Business Analytics:

Business analytics helps people make good business decisions by using the power of data to change things.

It includes – 

  • Gathering
  • Analyzing
  • Interpreting
  • Showing data in order to find patterns, trends, and connections

So basically, when companies follow this process, they can use data to make better choices, work smarter, and become even better at what they do. Business analytics helps them reach new heights of success that have never been seen before.

Types of Business Analytics

Descriptive Analytics: Understanding the Past

In Business Analytics Descriptive analytics is the basic type of business analytics that describes what happened in the past. It uses reports, dashboards, and visualizations to summarize data. 

This helps businesses get a clear picture of where they stand right now and also spot any trends that might be hiding in the data. So, in a way, it’s like having a conversation with your data to understand the past and present.

Diagnostic Analytics: Figuring Out the “Why”

Diagnostic analytics goes a step further than descriptive analytics and tries to understand why things happened. It looks for trends in data by using statistics analysis, data mining, and other methods. Diagnostic analytics helps businesses identify problems and opportunities.

Predictive Analytics: Making Future Predictions

Predictive analytics have answers for the question, what might happen in the future? It utilizes past data to forecast scenarios, trends,  and events to inform business strategies. 

For Example:-  Marketers can use prior years data to forecast sales trends and plan campaigns accordingly.  

Prescriptive Analytics: Guiding Actions

Prescriptive analytics goes beyond prediction and tells businesses what they should do. It uses optimization techniques to find the best actions based on given constraints. Prescriptive analytics helps businesses improve their efficiency & effectiveness.

Future Scope of Business Analytics

Business analysts demand

The demand for business analysts will continue to grow. Because businesses generate more data and adopt data-driven decision-making.

Businesses make more data than ever before in the modern world. You can learn more about how people act, spot trends, & make better decisions with this knowledge. As businesses become more data-driven, the demand for skilled business analysts will increase.


Business Analyst skills that will be in high demand

The skills that will be in high demand for business analysts in the future are – 

Data mining is the process of finding useful information in data. Business analysts will need to be proficient in data mining techniques to identify patterns and trends in data. 

Statistical analysis is the process of using data to answer questions. Business analysts will need to be proficient in statistical analysis techniques to make sense of data. 

Machine learning is a type of artificial intelligence that lets computers teach themselves. Business analysts will need to be proficient in machine learning techniques to automate tasks and make better decisions

Business acumen is the ability to understand and apply business concepts. Business analysts need to know everything about how a business works so they can understand data and make suggestions.

Here are some of the specific areas where business analytics is expected to have a significant impact in the future:-

  • Marketing:- Business analytics can be used to improve marketing campaigns by identifying target audiences, predicting customer behavior, and measuring the effectiveness of marketing efforts.


  • Sales:- Business analytics can help you make better guesses about how much you’ll sell, find new sales opportunities, and see how well your sales are going.


  • Operations:-  Business analytics helps make operations work better, find ways to save money, and make customers happier.


  • Risk management:- Business analytics can be used to identify and measure risks, develop strategies to reduce those risks, and monitor risk levels.


  • Decision making:- Business analytics can be used to support decision making by providing insights into data and identifying trends.

Career Path for Business Analysts

  • Start with a degree or certification in business analytics or a related field.
  • Consider getting certified to showcase your skills and knowledge.
  • Gain practical experience through internships or volunteering with non-profit organizations.

Look at the table below to understand the business analysts career path:-




Salary (INR)


Data Analyst

Certified Business Analyst (CBA)

₹3,00,000 – ₹5,00,000

Business Intelligence Analyst Intern

Certified Business Analyst (CBA)

₹2,50,000 – ₹5,00,000


Business Intelligence Analyst

Certified Business Intelligence Professional (CBIP)

₹6,00,000 – ₹8,00,000

Data Scientist Intern


₹3,00,000 – ₹6,00,000

Senior Business Analyst

Certified Business Analysis Professional (CBAP)

₹8,00,000 – ₹10,00,000


Senior Business Intelligence Analyst

Certified Business Intelligence Professional (CBIP)

₹10,00,000 – ₹15,00,000

Vice President of Business Analytics

Certified Business Analysis Professional (CBAP)

₹15,00,000 – ₹20,00,000

Chief Data Officer (CDO)

Certified Chief Data Officer (CCDO)

₹20,00,000 – ₹30,00,000

Business Analyst Salary In India

Business analyst salaries in Indian currency, as of June 2023:

Job Title

Median Salary


Business Analyst

₹6.5 Lakhs

₹5 Lakhs – ₹8 Lakhs

Senior Business Analyst

₹8 Lakhs

₹6.5 Lakhs – ₹10 Lakhs

Business Analyst IV

₹10 Lakhs

₹8 Lakhs – ₹12 Lakhs


This information comes from Here are some factors that can affect business analyst salaries in India:-

  • Industry
  • Company
  • Location
  • Education
  • Experience


I hope you get a better understanding of the scope of business analytics in 2023. The transformative power of business analytics cannot be overstated. In the data-driven world of today, using a wide range of business analytics is no longer a choice but a must.

Business Analytics helps companies make better choices, enhance operations, understand more about consumers, minimize risks, and drive strategic growth.

Business analytics has a lot of different uses. When businesses use this game-changing tool, they set themselves up for success in an age where data is king.

So, start this trip that will change your life, make data your most powerful friend, and unlock success like you’ve never seen before.

Keep Growing, Keep Learning!!! 



What is Statistical Analytics

business acumen


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