Business analytics is a subset of Business Intelligence where a professional – Business analyst uses automated data analysis practices, tools like SAP Business Objects or Tableau to statistical models, and other quantitative methods to process historical business data. 

Business Analyst analyzes that data to identify trends, patterns, and root causes in the specific areas of marketing, human resources, finance, and operations.

This iterative, methodical exploration of an organization’s data to drive decision-making, with a focus on statistical analysis helps in business strategy and optimizing performance.

It is undergoing significant, disruptive developments that will fundamentally alter how the industry and customers view analytics. One of the main drivers of this transition is the exponential growth of big data.