Digital Marketing Training and Certification Course In Pune

• Intro To Marketing
• Types Of Marketing
• History of Marketing
• Why Marketing
• Case Studies Of Branding

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• Basics of Storage System
• Storage Services provided by AWS
• Difference Between Object storage and Block Storage
• Introduction to Simple Storage Service – S3
• Components of S3
• Important Properties of S3 bucket
• Enabling and Managing Versioning on S3 bucket
• Managing Logging on S3 Bucket
• Creating Life-Cycle Management Rule S3
• Hosting a static-website in S3
• Cross-Region replication in S3
• Transfer Accelerator in S3
• Security feature of S3Encryption,Buclet Policy,Permission etc.
• Snowball – Types & Use Cases S3 Pricing

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• What is Business Objective
• Role Of Business Objective In Digital Marketing
• Use Cases Of Business Objective

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• Basic Guidelines Of Article Writing
• Difference Between Article Writing & Website Content Writing
• 3 Assignments On Article Writing

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• Impact Of Graphics In Digital World
• Understanding The Working Of Canva
• Logo Design
• 5 Hands On Assignments On Canva
• Creating Various Graphic Designs For Various Digital Platforms

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• What Is A Domain
• Types Of Domains
• Historical Importance Of Domains
• Existing Domain Name Usage Scenario

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• Domain Name Server
• What is Hosting Space
• Types of Hosting Spaces
• What Is an IP address ?
• Internal FrameWork Of Internet- Flow Diagram

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• What Is Keyword
• Types Of Keywords
• What Is Website
• Types of Websites
• Nomenclature Of Digital Marketing - Snippets, SERP, Key Metrics DA,PA,LPS etc..

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• Introduction to Keywords
• Importance of Keywords
• Types of Keywords
• What is Keyword Research?
• Understanding the Keyword Jargon
• Guidelines Of Parameter Selection Of Keyword Research
• Best practices to shortlist keywords based on Business Objective
• Tools Used For Keyword Research
• Live Exercise: Keyword Research using various Tools
• Live Exercise: Keyword Research On Various Tools

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• Purchasing A Domain
• Purchasing A Hosting Space Website WireFrame/ SILO Structure
• Website Wireframe/ SILO structure
• Basics of Website Building
• Why A Content Management System (CMS)
• Plugins Setup
• Page Setup
• UI Enhancement Using Elementor
• Additional CSS
•  

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• What is a Search Engine?
• How a Search Engine works?
• SERP Exploration
• Algorithms for Search Engine
• Introduction to basic Ranking Factors

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• SEO Writing Content
• Live Exercise: Writing content

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• What do you mean Snippet
• Types of Snippets
• Optimizing your Snippets to get more Traffic to your website
• Live Exercise: Creating Snippets for the Published content
• What is a SiteMap?
• Types of Sitemaps
  • .xml Sitemap
  • HTML Sitemap
• Generating SiteMap
• Submissions of SiteMap to Webmaster

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• What is Google Search Console?
• Importance of Search Console
• Analyzing the Website data
• Live Exercise: Connecting your Website with Search Console and getting the Insights

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• What is Link Building?
• Why is Link Building important?
• Types of Link Building
• Link Analysis
  • Reasons of Analyzing a Competitor in Digital Marketing
  • Extracting the Competitor backlinks
  • Live Exercise: Backlink submissions using Competitor links

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• What is Local SEO
• Importance of Local SEO
• Listing the business on Search Engines
• Creation of Business Listing on Google
• Importance of NAP
• Building the backlinks to the listed business on Google
• Live Exercise: Google My Business Page Creation

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• What is Internal Linking
• Power of Internal Linking
• What do you mean by Schema on Google?
• Schema Setup for Google Snippets
• Validating the Snippet code on Google Publishers tool
•  

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• What is Search Engine Marketing
• Difference between SEM & SEO
• Platforms Of SEM
• Why SEM Is Important For Running A Business
• Push v/s Pull Marketing
• Role Of User Intent In Paid Marketing

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Intro To Google Ads

• Types Of Google Ads
• Use Cases Of Each Types
• Which Mode Of Google Ads Is the Best for Businesses
• Conversion Tracking Code Setup

Search Ads - Part 1

• Campaign Setup Basics
• Location Targeting
• Ad Groups and Its importance In A Campaign
• Extensions
• Match Types
• Bidding Strategies

Search Ads - Part 2

• Analysing Search Terms
• Ad Preview & Diagnosis
• Negative Keywords
• Demographics Adjustment
• Extensions
• Adjusting Locations
• Advanced Bidding Adjustments
• Live Exercise : Adjusting

Search Ads - Optimisation Of Ads

• Best Practices Of Writing Ads
• Effect Of Relevant Keywords On CPC
• Dynamic Keyword Insertion

Display Ads- Part I

• Creation of Smart Display Campaign
• Creation of Standard Display Campaign
• Creation of Gmail Campaign
• Location targeting
• Budget Setup
• Bidding for Display Campaigns
• Audience Targeting [ demographic, in-market, affinity, remarketing ]

Display Ads- Part II

• Keyword Targeting
• Topic Targeting
• Placement Targeting
• Creation of responsive Ad Copy
• Headline & Description Copywriting
• Use of CTA Buttons
• Use of custom Colors
• Optimizing
• Landing Page

Video Ads- Part I

• Creation of In-stream Skippable Ads
• Creation of Video Discovery Ads
• Creation of Bumper Ads
• Creation of non-skippable instream Ads
• Creation of Outstream Ads

Video Ads- Part II

• Location targeting
• Budget Setup
• Bidding for Display Campaigns
• Audience Targeting [ demographic, in-market, affinity ]
• Keyword Targeting
• Topic Targeting
• Placement Targeting

Video Ads- Part III

• Frequency Capping Setup
• Conversion Tracking Code Setup
• Remarketing Audience Setup

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• Conversion Tracking Code Setup
• Audience Creation
• Remarketing List Setup
• Custom URL Parameters
• Policy Manager & Billing Settings

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• What is Social Media?
• History of Social Media
• Importance of social media
• Marketing Opportunities through social media
• Various types of Advertising through Social Media{ Platforms}

Facebook

• Why Facebook is Important for Marketing?
• Various Account Levels in Facebook
  • Page
  • Group
  • Profile
• Creating a Facebook Page
• Optimization of Facebook Page
• Facebook Page Insights
• Live Exercise: Creation Of a Facebook Page & Getting Insights from the Page posts.
• Marketing Ways on Facebook Platform
• Setting Up a Facebook Campaign
• Various Marketing Goals To the Successful Business
• Targeting the Specific Audience on Facebook Platform
• Installation of Facebook Pixel Code into the Website
• Remarketing With Facebook for the Potential Audience
• Getting the Insights from the Campaigns.

LinkedIn

• Why LinkedIn is Important for Marketing?
• Various Account Levels in LinkedIn
  • Profile
  • Group
  • Page
• Creating a Business Page on LinkedIn
• Optimization of LinkedIn Page
• LinkedIn Page Insights
• Live Exercise: Creation Of a Business Page & Getting Insights from the Page posts.
• Marketing Ways on LinkedIn Platform
• Setting Up a LinkedIn Campaign
• Policies of LinkedIn to Start Marketing
• Various Marketing Goals To the Successful Business
• Targeting the Specific Audience on LinkedIn Platform
• Installation of LinkedIn Pixel Code into the Website
• Remarketing With LinkedIn for the Potential Audience
• Getting the Insights from the Campaigns.

Twitter

• Why Twitter Is Important for Marketing?
• Creating a Twitter Account (Business)
• Optimization of Twitter Account
• Twitter Account Insights
• Live Exercise: Creation Of a Business account on Twitter & Getting Insights from the Tweets
• Marketing Ways on Twitter Platform
• Setting Up a Twitter Campaign
• Various Marketing Goals To the Successful Business
• Targeting the Specific Audience on Twitter Platform
• Installation of Twitter Pixel Code into the Website
• Remarketing With Twitter for the Potential Audience
• Getting the Insights from the Campaigns.

Instagram

• Why Instagram Is Important for Marketing?
• Creating a Instagram Account ( Business )
• Optimization of Instagram Account
• Instagram Account Insights
• Various Content Ideas for Daily Postings
• Live Exercise: Creation Of a Business account on Instagram & Getting Insights from the Posts on Instagram.

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• Introduction to Video Marketing
• Fundamentals Of YouTube Channel And It's Best Practices
  • How to Upload a video on YouTube Channel
  • Checklist for Uploading a Video
  • Various Tools For Extracting the Video Tags of Competitors Videos
  • Live Exercise: Uploading a Video with the Checklist Provided in session

YouTube Channel Optimization

• Customization of YouTube wall & Channel
• Best Practices to get more Viewers and Subscribers
• Creation of Playlists and placing them on the YouTube Wall
• Unlocking the Various Features of YouTube for the Channel Created
• Live Exercise: Creating Playlists

YouTube Analytics

• Tracking the Performance of your YouTube Channel
• Various Factors to improve the quality of videos using the Insights of Channel
• Understanding the Sources for the videos to target your audience
• Live Exercise: Analyzing the Insights from the videos uploaded

YouTube Monetization

• Can we Earn Money using YouTube?
• Monetization
• What is the Eligibility Criteria for Earning Money on YouTube?
• Becoming a Partner for YouTube in Order to Monetize
• Creation of Adsense Account
• Linking the YouTube Channel with Adsense Account

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• Importance of Email Marketing
• Organizing Mailing List
• How to Avoid Spam & being Blacklisted
• A/B Testing
• Automation of Emails
• Types Of Email Campaigns
• How to engage New Users
• Email marketing tools & metrics
• Live Exercise: Email Marketing & List Creation

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• What is Affiliate Marketing?
• How Affiliate Marketing Tracking works
• How to find Affiliate Marketing services / products to promote
• What are Affiliate Networks
• Affiliate Marketing Tools & Plugins
• Affiliate Marketing Bidding Strategies
• Affiliate Marketing Tips to increase earnings

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• Mock Interview Sessions
• Resume Building
• Building a strong LinkedIn profile to shortlist.

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