Digital Marketing Training and Certification Course In Pune

Digital Marketing
Duration of course: hrs

Best Blended Syllabus for Digital Marketing Training in Pune by a 100% Placement-Oriented Training Institute

Working professionals create digital marketing courses to provide learners with essential to advanced level knowledge and then expose them to real-time digital marketing activities.

Our course structure is designed so that candidates can feel comfortable settling down in new technology stack and boost confidence to work as individual contributors while working on projects. 

Instructor-led Digital Marketing Live Online Interactive Training

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Digital Marketing Training Course​

Best Blended Syllabus for Digital Marketing Training in Pune by a 100% Placement-Oriented Training Institute

  • Intro To Marketing
  • Types Of Marketing
  • History of Marketing
  • Why Marketing
  • Case Studies Of Branding

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  • Basics of Storage System
  • Storage Services provided by AWS
  • Difference Between Object storage and Block Storage
  • Introduction to Simple Storage Service – S3
  • Components of S3
  • Important Properties of S3 bucket
  • Enabling and Managing Versioning on S3 bucket
  • Managing Logging on S3 Bucket
  • Creating Life-Cycle Management Rule S3
  • Hosting a static-website in S3
  • Cross-Region replication in S3
  • Transfer Accelerator in S3
  • Security feature of S3Encryption,Buclet Policy,Permission etc.
  • Snowball – Types & Use Cases S3 Pricing

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  • What is Business Objective
  • Role Of Business Objective In Digital Marketing
  • Use Cases Of Business Objective

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  • Basic Guidelines Of Article Writing
  • Difference Between Article Writing & Website Content Writing
  • 3 Assignments On Article Writing

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  • Impact Of Graphics In Digital World
  • Understanding The Working Of Canva
  • Logo Design
  • 5 Hands On Assignments On Canva
  • Creating Various Graphic Designs For Various Digital Platforms

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  • What Is A Domain
  • Types Of Domains
  • Historical Importance Of Domains
  • Existing Domain Name Usage Scenario

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  • Domain Name Server
  • What is Hosting Space
  • Types of Hosting Spaces
  • What Is an IP address ?
  • Internal FrameWork Of Internet- Flow Diagram

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  • What Is Keyword
  • Types Of Keywords
  • What Is Website
  • Types of Websites
  • Nomenclature Of Digital Marketing - Snippets, SERP, Key Metrics DA,PA,LPS etc..

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  • Introduction to Keywords
  • Importance of Keywords
  • Types of Keywords
  • What is Keyword Research?
  • Understanding the Keyword Jargon
  • Guidelines Of Parameter Selection Of Keyword Research
  • Best practices to shortlist keywords based on Business Objective
  • Tools Used For Keyword Research
  • Live Exercise: Keyword Research using various Tools
  • Live Exercise: Keyword Research On Various Tools

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  • Purchasing A Domain
  • Purchasing A Hosting Space Website WireFrame/ SILO Structure
  • Website Wireframe/ SILO structure
  • Basics of Website Building
  • Why A Content Management System (CMS)
  • Plugins Setup
  • Page Setup
  • UI Enhancement Using Elementor
  • Additional CSS

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  • What is a Search Engine?
  • How a Search Engine works?
  • SERP Exploration
  • Algorithms for Search Engine
  • Introduction to basic Ranking Factors

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  • SEO Writing Content
  • Live Exercise: Writing content

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  • What do you mean Snippet
  • Types of Snippets
  • Optimizing your Snippets to get more Traffic to your website
  • Live Exercise: Creating Snippets for the Published content
  • What is a SiteMap?
  • Types of Sitemaps
    • .xml Sitemap
    • HTML Sitemap
  • Generating SiteMap
  • Submissions of SiteMap to Webmaster

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  • What is Google Search Console?
  • Importance of Search Console
  • Analyzing the Website data
  • Live Exercise: Connecting your Website with Search Console and getting the Insights

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  • What is Link Building?
  • Why is Link Building important?
  • Types of Link Building
  • Link Analysis
    • Reasons of Analyzing a Competitor in Digital Marketing
    • Extracting the Competitor backlinks
    • Live Exercise: Backlink submissions using Competitor links

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  • What is Local SEO
  • Importance of Local SEO
  • Listing the business on Search Engines
  • Creation of Business Listing on Google
  • Importance of NAP
  • Building the backlinks to the listed business on Google
  • Live Exercise: Google My Business Page Creation

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  • What is Internal Linking
  • Power of Internal Linking
  • What do you mean by Schema on Google?
  • Schema Setup for Google Snippets
  • Validating the Snippet code on Google Publishers tool

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  • What is Search Engine Marketing
  • Difference between SEM & SEO
  • Platforms Of SEM
  • Why SEM Is Important For Running A Business
  • Push v/s Pull Marketing
  • Role Of User Intent In Paid Marketing

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Intro To Google Ads

  • Types Of Google Ads
  • Use Cases Of Each Types
  • Which Mode Of Google Ads Is the Best for Businesses
  • Conversion Tracking Code Setup

Search Ads - Part 1

  • Campaign Setup Basics
  • Location Targeting
  • Ad Groups and Its importance In A Campaign
  • Extensions
  • Match Types
  • Bidding Strategies

Search Ads - Part 2

  • Analysing Search Terms
  • Ad Preview & Diagnosis
  • Negative Keywords
  • Demographics Adjustment
  • Extensions
  • Adjusting Locations
  • Advanced Bidding Adjustments
  • Live Exercise : Adjusting

Search Ads - Optimisation Of Ads

  • Best Practices Of Writing Ads
  • Effect Of Relevant Keywords On CPC
  • Dynamic Keyword Insertion

Display Ads- Part I

  • Creation of Smart Display Campaign
  • Creation of Standard Display Campaign
  • Creation of Gmail Campaign
  • Location targeting
  • Budget Setup
  • Bidding for Display Campaigns
  • Audience Targeting [ demographic, in-market, affinity, remarketing ]

Display Ads- Part II

  • Keyword Targeting
  • Topic Targeting
  • Placement Targeting
  • Creation of responsive Ad Copy
  • Headline & Description Copywriting
  • Use of CTA Buttons
  • Use of custom Colors
  • Optimizing
  • Landing Page

Video Ads- Part I

  • Creation of In-stream Skippable Ads
  • Creation of Video Discovery Ads
  • Creation of Bumper Ads
  • Creation of non-skippable instream Ads
  • Creation of Outstream Ads

Video Ads- Part II

  • Location targeting
  • Budget Setup
  • Bidding for Display Campaigns
  • Audience Targeting [ demographic, in-market, affinity ]
  • Keyword Targeting
  • Topic Targeting
  • Placement Targeting

Video Ads- Part III

  • Frequency Capping Setup
  • Conversion Tracking Code Setup
  • Remarketing Audience Setup

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  • Conversion Tracking Code Setup
  • Audience Creation
  • Remarketing List Setup
  • Custom URL Parameters
  • Policy Manager & Billing Settings

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  • What is Social Media?
  • History of Social Media
  • Importance of social media
  • Marketing Opportunities through social media
  • Various types of Advertising through Social Media{ Platforms}


  • Why Facebook is Important for Marketing?
  • Various Account Levels in Facebook
    • Page
    • Group
    • Profile
  • Creating a Facebook Page
  • Optimization of Facebook Page
  • Facebook Page Insights
  • Live Exercise: Creation Of a Facebook Page & Getting Insights from the Page posts.
  • Marketing Ways on Facebook Platform
  • Setting Up a Facebook Campaign
  • Various Marketing Goals To the Successful Business
  • Targeting the Specific Audience on Facebook Platform
  • Installation of Facebook Pixel Code into the Website
  • Remarketing With Facebook for the Potential Audience
  • Getting the Insights from the Campaigns.


  • Why LinkedIn is Important for Marketing?
  • Various Account Levels in LinkedIn
    • Profile
    • Group
    • Page
  • Creating a Business Page on LinkedIn
  • Optimization of LinkedIn Page
  • LinkedIn Page Insights
  • Live Exercise: Creation Of a Business Page & Getting Insights from the Page posts.
  • Marketing Ways on LinkedIn Platform
  • Setting Up a LinkedIn Campaign
  • Policies of LinkedIn to Start Marketing
  • Various Marketing Goals To the Successful Business
  • Targeting the Specific Audience on LinkedIn Platform
  • Installation of LinkedIn Pixel Code into the Website
  • Remarketing With LinkedIn for the Potential Audience
  • Getting the Insights from the Campaigns.


  • Why Twitter Is Important for Marketing?
  • Creating a Twitter Account (Business)
  • Optimization of Twitter Account
  • Twitter Account Insights
  • Live Exercise: Creation Of a Business account on Twitter & Getting Insights from the Tweets
  • Marketing Ways on Twitter Platform
  • Setting Up a Twitter Campaign
  • Various Marketing Goals To the Successful Business
  • Targeting the Specific Audience on Twitter Platform
  • Installation of Twitter Pixel Code into the Website
  • Remarketing With Twitter for the Potential Audience
  • Getting the Insights from the Campaigns.


  • Why Instagram Is Important for Marketing?
  • Creating a Instagram Account ( Business )
  • Optimization of Instagram Account
  • Instagram Account Insights
  • Various Content Ideas for Daily Postings
  • Live Exercise: Creation Of a Business account on Instagram & Getting Insights from the Posts on Instagram.

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  • Introduction to Video Marketing
  • Fundamentals Of YouTube Channel And It's Best Practices
    • How to Upload a video on YouTube Channel
    • Checklist for Uploading a Video
    • Various Tools For Extracting the Video Tags of Competitors Videos
    • Live Exercise: Uploading a Video with the Checklist Provided in session

YouTube Channel Optimization

  • Customization of YouTube wall & Channel
  • Best Practices to get more Viewers and Subscribers
  • Creation of Playlists and placing them on the YouTube Wall
  • Unlocking the Various Features of YouTube for the Channel Created
  • Live Exercise: Creating Playlists

YouTube Analytics

  • Tracking the Performance of your YouTube Channel
  • Various Factors to improve the quality of videos using the Insights of Channel
  • Understanding the Sources for the videos to target your audience
  • Live Exercise: Analyzing the Insights from the videos uploaded

YouTube Monetization

  • Can we Earn Money using YouTube?
  • Monetization
  • What is the Eligibility Criteria for Earning Money on YouTube?
  • Becoming a Partner for YouTube in Order to Monetize
  • Creation of Adsense Account
  • Linking the YouTube Channel with Adsense Account

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  • Importance of Email Marketing
  • Organizing Mailing List
  • How to Avoid Spam & being Blacklisted
  • A/B Testing
  • Automation of Emails
  • Types Of Email Campaigns
  • How to engage New Users
  • Email marketing tools & metrics
  • Live Exercise: Email Marketing & List Creation

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  • What is Affiliate Marketing?
  • How Affiliate Marketing Tracking works
  • How to find Affiliate Marketing services / products to promote
  • What are Affiliate Networks
  • Affiliate Marketing Tools & Plugins
  • Affiliate Marketing Bidding Strategies
  • Affiliate Marketing Tips to increase earnings

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  • Mock Interview Sessions
  • Resume Building
  • Building a strong LinkedIn profile to shortlist.

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Digital Marketing Training Completion Certificate

To Obtain The Digital Marketing Course Completion Certification,You Have To Fulfill The Following Criteria

  • Complete the Digital Marketing Course Online/Classroom Training
  • You can attend multiple batches of the same trainer & complete the Digital Marketing Course Training
  • Completion of all exercises, assignments & capstone project.

Batches Completed

Industry Oriented Syllabus

Designed By Expert


Happy Students

Self Assessments

Quizzes, POC


8+ Years Of Experience

Recorded Sessions

1 Year Of Access

Digital Marketing Training Completion Certificate


Course Benefits​

  • No prerequisite
  • Course designed for non-IT as well as IT professionals

  • Flexible batch switch is available

  • Placement assistance in MNC

  • Classroom & Online Training – Can switch from online training to classroom training with nominal fee

  • Working professional as instructor

  • Proof of concept (POC) to demonstrate or self-evaluate the concept or theory taught by the instructor

  • 100% placement calls guaranteed till you get placed

  • Interview Preparation Support

  • Resume Building & Mock Interview

  • Evaluation after each Topic completion

  • Hands-on Experience with Real-Time Projects


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About Course

  • Batches Completed – 
  • Students - 
  • Course Duration: hrs
  • Assignments with 2 Real time Projects
  • Assignment Duration:  hrs
  • Modules: 

Training Projects​


Yes, you can attend demo session before you enroll either we can provide you the recorded lecture so that you can watch it as per your schedule or you can attend live demo lecture either online or offline


Yes, we do provide the placement assistance in which how we work on real time projects will be taught,resume preparation and Job openings will also be provided.More than 80% of candidates have changed their profile by getting either promotion or getting new job offers on good package.

Checkout our Telegram Channel for Placement Assistance (Open in Mobile Browser):


If you miss classes, you can get recording sessions of the lectures.

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