Scope of Marketing

We hear the word marketing many times. Many people think it is just about selling things. But that is not true. Let me introduce scope of marketing , as Marketing means understanding what people want and helping them. It is about talking to people, giving information, and making them happy. Marketing is not only selling. It is also about telling people about your product, knowing their needs, and helping them choose the right thing.

In this blog, we will talk about:

• What is marketing?
• Scope of marketing
• Online (digital) marketing
• Career in marketing
• Nature of marketing
• CRM (Customer Relationship Management)
• Role of marketing in business

What is Marketing?

Marketing means knowing what people want and giving it to them. Marketing is not only about selling things. Basically, we are trying to understand what people want and then give it to them. In marketing we post about our product on Instagram or other apps, we give discounts to make more people buy. We also ask people what they think about our product. If they tell us something is not good, trying to make it better.

We share small stories and useful things about our product. We talk to people, we listen to them, and we help them. So, marketing is not just selling. We plan things, we share, we talk, and we help. That is what real marketing is.

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Scope of Marketing

Let’s see what is included in marketing:

1. Making the Product

We must first make the right product. We should know what people want.

2. Setting the Price

Price should be fair. Not too high, not too low. It should help both customers and us.

3. Telling People (Promotion)

We must tell people what we are selling using:

• Social media
• Posters
• Videos
• Blogs
• Ads

4. Selling the Product

After promotion, we must sell it. We can sell through shops, websites, or delivery apps.

5. Helping the Customer

Even after selling, we must talk to customers and help them. It builds trust.

6. Market Research

We must know what people like or dislike. We can do this by talking to them, taking surveys, and reading reviews. This helps us give better products and make them happy.

7. Branding

We must give the product a name, color, and design. This helps people remember us.

8. Building Relationships

Marketing is not just for selling one time. We use it to build trust for a long time.

We can:

• Say thank you to customers
• Send friendly messages
• Give offers on birthdays or festivals

Basically, we try to make customers feel happy and special.
When they trust us, they come back again.

What is Digital Marketing?

We know that today everyone uses phones, the internet, and apps. So basically, we are also doing marketing on the internet. This is called digital marketing. We use Facebook, Instagram, YouTube, Google, and WhatsApp to tell people about our product. We can reach many people by using these online platforms. Digital marketing is very easy, fast, low-cost, and super helpful. And we don’t need to go anywhere. We can send emails to our customers. Also we can write blogs to explain our product in a simple way. We use something called SEO (Search Engine Optimization) so that people can find us on Google easily.

We can also run paid ads to show our product to more people. The best part is, we can show our product not just in our city but also in other cities and even other countries. So, we see that digital marketing helps us grow faster and reach more people in less time. We can show our product to people even in other cities or countries.

Read More- Does Digital Marketing requires coding

Career in Marketing

We know that marketing gives us many good job options. If we learn marketing, we can do many things. Instead of working in a company and help them grow, we can also start our own business and be our own boss. Marketing gives us freedom and many chances to grow in our career.

We can work as:

• Digital marketer
• Social media manager
• Sales person
• Content writer
• Brand manager
• PPC expert (handles ads)
• Copywriter
• Marketing analyst
• Freelancer

Many companies need people who can talk, sell, and grow the business.

Nature of Marketing

We know that marketing has some important parts. These help us understand how marketing works.

1. Customer-Centric – Marketing starts with people. We must know what the customer wants. We are here to help them.
2. Value-Oriented – We don’t just sell a product. We give something useful. We give value that makes people happy.
3. Data-Driven – We use numbers, reports, and tools. We look at data to make better plans. It helps us do smart work.
4. Integrated – Marketing is not done by one person. All teams in the company work together. We are all part of marketing.
5. Dynamic and Adaptive – Marketing keeps changing with time. We must keep learning and growing. We must change when people’s needs change.

Basically, marketing is smart, people-friendly, and always moving forward.

Read More- Digital Marketing Roadmap

Customer Relationship Management (CRM)

CRM means taking care of our relationship with customers. As the happy customers come back again. So, CRM means taking care of our bond with them.

• We must talk to our customers nicely.
• We must help them when they need us.
• We can send updates, messages, and offers.
• We must solve their problems quickly.

Basically, when we build good relationships, people trust us. They buy again and also tell others about us.

Role of Marketing in Business

We know that marketing is a big part of any business. It helps us do many important things. We can reach more people and tell them about our product.

1. We can share our story and show why our product is useful.
2. We are able to sell better and grow faster.
3. We can make more profit and do better than others.
4. We also build trust with our customers.

Basically, marketing connects our product with people. It helps the business grow and stay strong.

Why is Marketing Important?

We know that marketing is very helpful for any business. It helps us grow and reach more people.

1. We can earn profit by selling more.
2. We can stand out from others in the market.
3. We help people know our brand and remember it.

Basically, marketing makes our business strong and successful.

Simple Examples of Marketing Around Us

We see marketing all around us every day.

• We watch a food ad on YouTube — that is marketing.
• We get a message or SMS from a shop — that is also marketing.
• We see a new movie trailer — that is marketing too. We try a free sample at a store — yes, that’s marketing!

Basically, marketing is everywhere. We may not notice it, but it’s always helping businesses reach us.

Read More- SMO in Digital Marketing

Conclusion

Now we know that marketing is not just about selling. Marketing means doing many things to help people and grow our business.

• We make a good product.
• We keep the price right.
• We tell people about it.
• We sell it in shops or online.
• We help our customers when they need us.
• We build trust so they come back again.

Digital marketing is also very useful today.
We use phones, social media, and the internet to reach more people.

If we learn marketing, we can:

• Talk to more people
• Share our ideas
• Grow faster
• Get good jobs
• Help more people

Basically, marketing helps us grow and do better in business and life.